For the Canada Goose Parka 2014 Winter Games, NBCU rang up $1

NBC rings in 10 more years of canada goose clearance sale Olympics

Comcast placed the biggest bet yet that sports programming will continue to be a magnet for TV viewing into the next generation.

In a jaw dropping deal, the cable company’s NBCUniversal unit on Wednesday announced a $7.75 billion deal with the International Olympic Committee, for rights to air the Summer and Winter Games from 2022 to 2032.

The six Olympiad deal works out canada goose outlet buy canada goose jacket uk to an average of $1.26 billion per Olympics or roughly 15 percent more than the $1.1 billion average NBCU is now paying.

“This is one of the most important days in the history of NBCUniversal,” the entertainment giant’s CEO canada goose black friday sale Steve Burke said in a statement.

While TV viewing has fallen steadily goose outlet canada over the past couple of decades, sports programming has managed to retain a hold on its mostly younger audience.

The canada goose outlet cost of rights to the NFL, Major League Baseball, the NBA and college canada goose outlet sale sports has risen sharply bid up briskly by all four broadcast networks and cable giants like ESPN, Fox Sports 1, TBS, TNT and others.

NBCU, agressively pursuing Olympics rights, which it has held exclusively since 2000, convinced the IOC to ink the latest deal without competitive bidding.

From 2000, the average rights cost of the Games has risen from $700 million to $1.26 billion.

However, as rights cheap canada goose have spread from TV to desktop to mobile streaming, canada goose jacket outlet NBCU’s canada goose outlet canada ad revenue has also grown rapidly. For the Canada Goose Parka 2014 Winter Games, NBCU rang up $1.1 billion in canada goose outlet ad revenue, up 36 percent from canada goose outlet new york city the previous Winter Games.

As part of the $7.65 billion deal, NBCU agreed to a $100 million promotional canada goose outlet jackets outlay.

The deal on Wednesday stunned rival executives, who characterized the price paid by NBCU as “insane.”

“The IOC is taking the money now while the sailors are still drunk, and the model is canada goose uk outlet still relatively stable, as opposed to waiting [until closer to the 2020 end of the current rights deal] when consumers may have Canada Goose Online more choice, and the world might be disaggregated,” said one TV sports source, who wondered what cord cutting may do to the business by then.

Robert Tuchman, a sports marketing expert at Goviva, told The Post that the IOC has been concerned about trying to keep interest in the Games vibrant at a time when the Web has given consumers a global gateway to a host of alternative sports.

“When you can follow so many other sports, the special aspect canada goose outlet reviews of the canada goose store Olympics canada goose outlet toronto factory diminishes,” Tuchman said. “There’s a definite need to have a partner like NBC to stay relevant. It’s a home run,” for the IOC.

While there aren’t many sports rights up for grabs over the next few years, one sports rights expert said the Olympics, unlike sports leagues, only provides two weeks of programming every two years.

While the 15 percent price hike in the latest deal may seem steep, if inflation averages just 2 percent a year over the length of the agreement, NBCU would be paying less at the end of the deal than they will canada goose outlet nyc be paying for the 2016 Summer Games in Rio Canada Goose Outlet.

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